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 Advertising Tip

Signage is important.

Metal signs last and look great compared to vinyl signs that do not stand up to wind and extreme temperatures.

Viewer Reaction Time, or the time frame necessary for a motorist driving 35 – 40 miles per hour to read your sign decreases 2 feet per second.

Signage should display ten words of copy (or 45 letters) or less to be most effective.

The overall legibility of a sign is essentially determined by the height, color, and font of the letters making up the message. The recommended font is Helvetica

The top 5 recommended most visible color choices are:

  • Black letters Yellow background

  • White letters Black background

  • Yellow letters Black or dark background

  • Black letters White Background

  • Red Letters White Background

Go for a high contrast between letters and background colors.

The letter size should not be less than 3”.

 

If you are interested in purchasing a metal sign email us, we can help connect you to a distributor.